Correcting user experience and delivery challenges with our Master Email
Most of users engage with our emails on mobile yet their experience wasn’t cohesive with our brand or responsive.
Lack of ADA and Dark Mode support created delivery challenges for a portion of our email users list.
Strategized Proposal for Marketing Executives on the need of a redesign
role="presentation"
presentation to every table
alt="text"
role="button"
to every a
tagGmail app in dark mode does a full invert of colors, yet it doesn’t respect contrast. To correct the issue and provide a consistent email experience, I used blending modes and linear- gradients. This resulted in Dark Mode working properly for our entire user email list and use of blending modes and linear- gradients in all emails (transactional & automated)
Average file size for a 6 Section email 108KB
25% smaller - Average File Size for a 6 Section email 82KB
On a 375px wide device the length of the email was 5832px
Reduced scrolling by 40% - On a 375px wide device the length of the email is 3509px
The nicest of all. No bugs and it renders other fonts
Full Invert. Changed backgrounds and ruined contras, logos and readability.
All text is readable and full control over background colors.